Coaching the Entire Athlete to Excellence.
Chris has coached for seventeen years, raced professionally for fifteen, and trains athletes the way he wishes he'd been coached: considering not just the physical side of performance, but also an athlete's intellectual and emotional capabilities.
Find your path
Everyone starts somewhere different. Pick where you are today.
Faster and happier.
Real words from athletes who've trained with Chris and the Campfire team.
It feels more like a family than a training event. I'm stronger, more confident, more motivated — faster, happier, and healthier.
Educational, supportive, and non-judgemental. As a beginner, I learned so much and I never felt ashamed of my ability level.
A huge relief to just have the actual data — and Chris interprets it in a way that actually supports my goals. Absolutely recommend.
I interviewed five coaches — three of them pros for many years — and chose him because his holistic approach paired with his physical training plans are unmatched. What I love about his coaching is that it's mental work too, and honestly, that's where races are won and lost. He's helped me gain a ton of experience mentally handling whatever comes my way. And obviously the physical training is amazing, because hello.
Wherever you're starting, pull up a seat.
Most athletes fall into one of three spots. We built a way in for each of them — no judgment about which one is you.
New to structured training
Nobody's ever explained the why behind a workout. We start there, in plain language, before we ever talk numbers.
Stuck in the grey zone
You train hard and nothing moves. Too hard to be easy, too easy to be hard — we teach you to escape it, then use it on purpose.
Ready to go deeper
You've outgrown a generic plan or an app and want a coach who knows your whole story, not just your last workout.
The Campfire Triangle
How we train every aspect of you — not just your body — to achieve endurance mastery.
Physical
Training, testing, progression, strength, mobility, rest.
Emotional
What are feelings? How do they affect you athletically? How do you work with them, not against them?
Intellectual
Tactics and pacing, goals, energy management, focus, planning, equipment and tools.
When you learn how to use all three of these tools, you feel in control of your sport — we call that mastery.
A proven process, not a personality cult.
Six steps, repeated every season. It's the same process whether you're brand new or building toward Kona — the depth changes, the process doesn't.
Meet You Where You Are
No judgment about your starting point — ever.
Learn to Train
Understand the why, not just the workout.
Know Your Numbers
Testing brings relief — we interpret it with you.
Train to Train
The emotional practice that actually moves the needle.
Train to Race
You become the driver. That's the point.
Reset & Reflect
The loop that keeps athletes with us for years.
Four ways in one process.
Start free, go as deep as you're ready for — and move between them whenever your life or your goals change.
The Infirmary Podcast
Weekly conversations on training, racing, and the mental side of endurance sport. No commitment, just start listening.
Listen now →Escape the Grey Zone
A four-week course that teaches you to find your productive training ranges by feel and by data.
Explore the course →Founding Cohort 01
A year of coaching in a small cohort — the seat between a plan that never explains itself and 1:1 you're not ready for.
Apply for a seat →Custom Coaching
Fully individualized coaching for athletes ready for the deepest version of what we do.
Start a conversation →
Chris Bagg
Founder and head coach of Campfire Endurance Coaching, based in Bend, Oregon. Fifteen years racing as a professional triathlete — 4th at Ironman Canada, 2nd at Challenge Penticton — and nineteen years racing bikes at a Cat 2 level. Before any of that, four years as a Division III varsity soccer player at Vassar and an MFA in creative writing from NYU, which is probably why he can't stop explaining the why.
- ✓ USA Triathlon Level 2 Certified Coach
- ✓ Swim Smooth Certified — one of fifty worldwide
- ✓ SafeSport certified · FRC & CAPEC movement specialist
- ✓ 17+ years building Campfire from the ground up
Leave no stone unturned.
Endurance sport looks physical. It is — and then it becomes a conversation with your mind and your heart, too. That's the Campfire Triangle at work: physical, intellectual, and emotional, all three, all the time. That's how you reach performances you never thought possible, and why athletes stay with us for years, not seasons.
"Being fast won't make you happy, but being happy will make you fast."
Not sure where to start?
Email Chris directly, or send a note through the form — every message gets a real reply from a real person, usually within two business days.
Come find your people.
Free podcast, a self-paced course, a cohort, or 1:1 — there's a door here that's the right size for you right now.