Coaching the entire athlete to excellence.

Chris Bagg has coached for 17 years, raced professionally for 15, and trains athletes the way he wishes he'd been coached: considering not just the physical side of performance, but also an athlete's intellectual and emotional capabilities.

USA Triathlon
Level 2 coach
Swim Smooth
1 of 50 worldwide
SafeSport
Certified
Athlete retention
Years, not seasons
Chris Bagg coaching an athlete roadside during a session
Chris Bagg
Founder & Head Coach · Bend, OR
8:35 Ironman 15 years pro 4th, Ironman Canada
"Most coaches keep you dependent. We teach you to coach yourself."
Find your path
Everyone starts somewhere different. Pick where you are today.
What athletes say

Get faster. Get happier. Get healthier.

Athletes who've trained with Chris and the Campfire team, in their own words.

★★★★★4.9 average
★★★★★
It feels more like a family than a training event. I'm stronger, more confident, more motivated, faster, happier, and healthier.
Laura Pigion
7 years with Campfire · 3:41 to 3:12 Olympic
★★★★★
Educational, supportive, and non-judgemental. As a beginner, I learned so much and I never felt ashamed of my ability level.
Brittany Lazur
Swim clinic · first 70.3 finish, 2026
★★★★★
A huge relief to just have the actual data, and Chris interprets it in a way that actually supports my goals. Absolutely recommend.
Natalie Halapin
Lactate testing + coaching · 18 months
Free guide · Find your Zone 2
Your easy days are too hard.
9 pages · Chris Bagg, USAT Level 2
Free · 9 pages

Your easy days are too hard.

The most common mistake in endurance is doing easy days at medium. That doesn't build a base. It builds fatigue. The guide covers every honest way to find true Zone 2, by feel and by device, and it's straight with you about where each one falls short.

Why it matters Real heart rates land 10 to 20 beats off any formula. More volume in the wrong zone won't make you faster. It'll make you tired.
How we coach

The Campfire Triangle

Physical, intellectual, and emotional. All three, all the time. That's what gets you to mastery.

COMMUNITY COMPETITORS COMRADES PHYSICAL EMOTIONAL INTELLECTUAL Mastery Spiritual, the whole athlete

Physical

Training, testing, progression, strength, mobility, rest.

Emotional

How feelings show up in training and racing, and how to work with them instead of fighting them.

Intellectual

Pacing, tactics, goals, focus, planning, and the gear that actually matters.

Learn to use all three and you're in control of your sport. We call that mastery.

Chris Bagg out on the road with two Campfire riders
Your coach

Chris Bagg

Founder and head coach, based in Bend, Oregon. 15 years racing as a professional triathlete, 4th at Ironman Canada, and 19 years racing bikes at Cat 2.

Before any of that: 4 years as a Division III varsity soccer player at Vassar, and an MFA in creative writing from NYU. Which is probably why he can't stop explaining the why.

  • ✓ USA Triathlon Level 2 Certified Coach
  • ✓ Swim Smooth Certified, 1 of 50 worldwide
  • ✓ SafeSport certified, FRC & CAPEC movement specialist
  • ✓ 17+ years building Campfire from the ground up
"Most coaches keep you dependent. We teach you to coach yourself."
Read Chris's full story →
Chris Bagg reviewing video analysis with an athlete at a poolside table
Get in touch

Not sure where to start?

Email Chris directly, or send a note through the form. Every message gets a real reply.

chris@campfireendurance.com @campfire_endurance

Usually inside 2 business days.

✓ No pressure, and nothing you can't undo.The course has a 30-day money-back guarantee, the cohort deposit is refundable before the start, and 1:1 coaching is month to month.