We Make Athletes

Faster, Happier, and Healthier

We teach athletes how to achieve their goals and master their sports

We see the future you. An athlete faster to the finish line in their chosen sport, but also an athlete who is more fulfilled by the training process, more confident, more masterful of the moment, whether on the race course, at the office, or navigating the everyday challenges of life. By focusing not simply on where we’re going, but on the physical, intellectual, and emotional changes that will get you to your goals, we give you so much more than training plans. We give you the tools to achieve the outcome yourself.

Sport Mastery

Our goal is to make ourselves, as coaches, obsolete. Sound like a terrible idea for a business? We don’t think so. We have found that if we teach athletes how to achieve their goals, they stay on with us for years, seeing the value of the collaboration.

Want proof? Our average time under contract with an athlete is measured in years, not months.

Authentic Connection

As with all of your important relationships, the coach-athlete connection will live or die in the quality of the communication. Our athletes talk with their coaches twice a month on the phone or via Zoom, connect daily via TrainingPeaks, and get unlimited email and text contact, ensuring that no update or question ever falls through the cracks.

A Vibrant Community

Campfire Athletes meet in person at races, at camps, at clinics, at workouts they arrange, and online via our dedicated Discord server. Join this cadre of athletes committed to improvement and to each other. Team Campfire includes our one-to-one coached athletes and the members of our non-coached squad, who can pick and choose training plans to suit their lives and their budges.